I believe that the goal of the advertising in this image is to sell the product and they did a great job at it. It is both funny and to the point. What really got me is that instead of just one billboard they did multiples of it! Probably different ones posted all around the cities where they were assigned to. I like to think of how fun it must have been to do something like that and have it posted all over. 
If you also look at all of these, there is different packaging for each billboard to advertise a different flavor of their product.
Another thing that is very prominit is the people that they chose for the images. A young girl, what looks to be a piolet, a musician, comedian, and candidates for an election. They all like the product!
Isn't this guy off of a movie?
Moneys?
2 comments:
I think that having more than one image on these billboards is what made it a successful campaign. People were more likely to look for them to find another funny face.
Chew your face off! Ha ha ha. How cute. Great post!
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